Sažetak knjige

Over the last century and a half, graphic design has captured the spirit of each era, blending image and idea into a vivid, coherent language. It surrounds us at every moment, from minimalist packaging and colorful advertisements to environmental graphics and sleek digital interfaces. More than a tool for communication, graphic design reflects society’s values, aspirations, and cultural trends. Part of the popular Basic Art series, this compendium traces the evolution of graphic design from the 1890s to the present. Author Jens Müller draws on his extensive knowledge to present hundreds of examples from around the world, organized by decade. Each chapter highlights significant movements and influential publications, while providing concise biographies of key designers, including Massimo Vignelli, Otl Aicher, Paula Scher, Milton Glaser, Louise Fili, and Stefan Sagmeister. Succinct yet authoritative, this collection examines a constantly evolving creative field and demonstrates how design classics serve as coordinates in understanding its impact. Müller shows how graphic design shapes our daily lives, influencing the products we choose, the media we consume, and even how we perceive ourselves. It is both an accessible primer and a thoughtful exploration of the enduring power of visual communication.